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2021

HOW TO PLAN YOUR SOCIAL VIDEO CONTENT CALENDAR

A well rounded video marketing strategy takes into account social video. As you put your video plans together for the year consider that your content calendar as it relates to social video should be completely different than other channels where video is published — like your website. The key to social video is navigating timelines...

LONG-SHOULD

HOW LONG SHOULD YOUR NEXT VIDEO BE?

As we consume more and more content online, our attention span has increasingly decreased... That doesn't mean there isn't room for videos in the double digits of minutes but finding the sweet spot will go a very long way. When we do the initial brief together, we'll run you through what we think is...

five tips to film

FIVE TIPS TO FILM YOURSELF (OR OTHERS) ON YOUR PHONE!

2020 has brought us some unexpected times and forced us, more than ever, to communicate online. A video is worth a thousand word and just like you would want to pick the right words, you need to use the right language to communicate your video message. THere are so many scenarios where a video...

audience targeting right

HOW TO GET YOUR AUDIENCE TARGETING RIGHT!

One of the first steps in creating your corporate video strategy is figuring out exactly who you want your videos to reach. This is no easy task — you likely have a target audience in mind, but maybe not in practice. Will this audience give you the best return on investment? Is your product’s or...

measuring performance

VIDEO ROI: GUIDE TO MEASURING YOUR VIDEO PERFORMANCE

When it comes to measuring the return on investment — or ROI — of videos, there are a few things to keep in mind. So in this article, we’ll cover everything you need to measure the success of your video investment. ROI is a performance metric that calculates profitability. In sales, marketing and related...