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HOW LONG SHOULD YOUR NEXT VIDEO BE?

LONG-SHOULD

HOW LONG SHOULD YOUR NEXT VIDEO BE?

As we consume more and more content online, our attention span has increasingly decreased… That doesn’t mean there isn’t room for videos in the double digits of minutes but finding the sweet spot will go a very long way. When we do the initial brief together, we’ll run you through what we think is the best video recipe to achieve your goal(s).

The platform hosting the video content tends to dictate how long your video should be so here is a break down of every video specification you should be aware of on social media.

Facebook

Regular Facebook Feed

Maximum length: 240 minutes

Recommended size: 1280 by 720 pixels

Minimum width: 600 pixels

Supported aspect ratios:

16:9 (horizontal), 9:16 (full portrait), 2:3 (vertical), 4:5 (vertical), square (1:1)

Facebook In Stream Video Ads

Maximum length: 120 minutes

Recommended size: 1280 by 720 pixels

Minimum size, landscape video: 600 by 315 pixels (1.9:1 aspect ratio)

Minimum size, square video: 600 by 600 pixels (1:1 aspect ratio)

Instagram


Instagram supports square, vertical and horizontal video. You’ve likely seen Instagrammers use horizontal video, but it can be tricky to produce.

If you’re not keen on the extra editing work, opt for square videos. They’re easier to produce and work well for both desktop and mobile users.

Maximum length: 60 seconds

Recommended size:

Square video: 600 by 600 pixels (1:1 aspect ratio)

Horizontal video: 600 by 315 pixels (1.9:1 aspect ratio)

Vertical video: 600 by 750 pixels (4:5 aspect ratio)

Recommended specs:

MP4 or .MOV format. The maximum file size is 4GB, maximum length 60 seconds, maximum frame rate 30fps. Your video should not exceed 4GB in size, must be within ratio limits, have H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+.

Linkedin


Maximum length: 10 Minutes

Maximum size: 4,096 by 2,304 pixels

Minimum size: 256 by 144 pixels

Supported aspect ratios: 1:2:4 to 2:4:1

Recommended specs:

.ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MKV, and .WebM, maximum file size 5GB, maximum 10 minutes long, maximum frame rate 60fps

Youtube


YouTube Video Player Specs

Maximum Lenght: 12 hours

Recommended sizes:

426 by 240 pixels (240p)

640 by 360 pixels (360p

854 by 480 pixels (480p)

1280 by 720 pixels (720p)

1920 by 1080 pixels (1080p)

2560 by 1440 pixels (1440p)

3840 by 2160 pixels (2160p)

Minimum size: 426 by 240 pixels

Maximum size: 3840 by 2160 pixels

Supported aspect ratios: 16:9 and 4:3

Recommended specs: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, or WebM, maximum file size 128GB, maximum 12 hours long.

Tips: As the second largest search engine in the world, YouTube reaches an audience with varying internet connectivity speeds. To ensure that you video can be enjoyed by as many people, YouTube recommends that videos be uploaded using the highest possible resolution.

Use native aspect ratios, and letterboxing or pillarboxing bars are a no-no as YouTube automatically frames videos to display them optimally in their video player.

YouTube Video Ads

Skippable video ads: maximum length of 12 hours, skippable after 5 seconds

Unskippable video ads: max length of 15, 20 or 30 seconds

Mid-roll video ads: minimum length of 30 seconds

Bumper video ads: maximum length of 6 seconds

Important: In 2017, YouTube announced it would remove unskippable 30 second ads in 2018. You can, however, use TrueView ads that run to a maximum of 30 seconds.

Tip: Aim to make your ads as compelling as possible by using call to action text and interactive elements.

Twitter


Twitter horizontal videos
Minimum length: 140 seconds

Recommended size: 1280 by 1024 pixels

Minimum size: 32 by 32 pixels

Maximum size: 1920 by 1200 pixels

Supported aspect ratios: between 1:2.39 – 2.39:1

Recommended sizes:

At 256K bitrate: 320 by 180 pixels

At 768K bitrate: 640 by 360 pixels

At 2048K bitrate: 1280 by 720 pixels

Recommended specs: use .MP4 for web, .MOV format for mobile, video cannot exceed 140 seconds in length, however, we have seen longer videos as shown above.

Twitter Vertical Videos

Minimum length: 140 seconds

Recommended size: 1200 by 1900 pixels

Minimum size: 32 by 32 pixels

Recommended size at 256K bitrate: 240 by 240 pixels

Recommended size at 768K bitrate: 480 by 480 pixels

Recommended size at 2048K bitrate: 640 by 640 pixels

Recommended specs: use .MP4 for web, .MOV format for mobile, video cannot exceed 140 seconds in length, however, we have seen longer videos as shown above.

The maximum file size is 512MB with maximum frame rate 40fps. Videos must use progressive scan, have 1:1 pixel ratio, audio should be mono or stereo and not 5.1 or greater.

THE END.

Get in touch to discuss your next video project. We guarentee than working together will be way less scarry than reading this list of technical nonsense 😉

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